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Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

Wednesday, December 9, 2015

5 Things Retailers hate to encounter

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Running a retail business without using technology is more like locking horns with the bull. It can give you nightmares that you never imagined. Here is a list of 10 things that retailers never want to encounter.
  1. An empty shelf of an important product– There are few products which sell like hotcakes in the retail space. And these same products are often missing on shelves. To this retailers can only surmise in retrospect about what went wrong.
  2. Delay in delivery of much-awaited products– Sometimes there are issues of transportation or miscommunication that can lead to a plethora of problems in the supply chain. Hence, the much-awaited products are delayed which leads to losses on every front.
  3. Expiry of products even before they get sold– There are products on shelves which do not sell at all. Often as a customer, we hate to even see them on shelves. Still no one seems to care about them. So with the passage of time, they get expired leading to your loss only.
  4. Cluelessness on demand and supply– There is supply in accordance to the demand. And demand is volatile, so keeping a track of it is impossible.
  5. Losing customers– All these mentioned problems leads in losing of customers which is the most dreaded experience for any retailer. This happens due to inventory mismanagement. And inventory is mismanaged because it is done manually. So taking the help of technology is a smart way of avoiding loss of the customer. Predictive analytics can be that saviour.

Tuesday, December 8, 2015

Top 5 Consumer-driven Trends in Retail

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The impact of Social Media– Social media platforms are now the determining factor behind sales of any brand.  Any word out on social media as tweet or post can make or break any brand.
The generation born in the 80s or 90s are setting the tone– The kids born in 80s and 90s are setting the tone for any brand. They are already profoundly shaping the consumer experience. Their spending power is one of the key factors in driving sales.
Personalized or Customized Preferences– Brands have now focussed their attention on personalization. Personalized products according to the choices of the customer are the hottest trend in the marketplace. Basically, the customer is the king and services are offered for him to cater his needs.
Applications on Smartphones– Peek into your smartphones, few clicks on the screen and you’ve successfully purchased the product. Applications have invigorated the shopping experience. From groceries to clothes, everything is available on smartphones. E-commerce websites have played a big role in shaping the popularity of shopping applications.
Big Data & Predictive Analytics– Big data is the massive amount of data that consumers are generating with every click and even physical movements in stores. The collected data can be analysed with the help of technology. Recent developments in predictive analytics have ensured the effectiveness of big data. Retigence Technologieshave developed such a technology in predictive analytics to handle the inventory problems that any supply chain faces. Retigence’s PRAN crunches the fed data to outline what to keep, what not to keep and how much to keep.;jl;ksnkl;kl;glsa

Monday, December 7, 2015

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