The impact of Social Media– Social media platforms are now the determining factor behind sales of any brand. Any word out on social media as tweet or post can make or break any brand.
The generation born in the 80s or 90s are setting the tone– The kids born in 80s and 90s are setting the tone for any brand. They are already profoundly shaping the consumer experience. Their spending power is one of the key factors in driving sales.
Personalized or Customized Preferences– Brands have now focussed their attention on personalization. Personalized products according to the choices of the customer are the hottest trend in the marketplace. Basically, the customer is the king and services are offered for him to cater his needs.
Applications on Smartphones– Peek into your smartphones, few clicks on the screen and you’ve successfully purchased the product. Applications have invigorated the shopping experience. From groceries to clothes, everything is available on smartphones. E-commerce websites have played a big role in shaping the popularity of shopping applications.
Big Data & Predictive Analytics– Big data is the massive amount of data that consumers are generating with every click and even physical movements in stores. The collected data can be analysed with the help of technology. Recent developments in predictive analytics have ensured the effectiveness of big data. Retigence Technologieshave developed such a technology in predictive analytics to handle the inventory problems that any supply chain faces. Retigence’s PRAN crunches the fed data to outline what to keep, what not to keep and how much to keep.;jl;ksnkl;kl;glsa
